Once implemented, it can make the work of recruiters, trainers, and sales managers much more efficient, as it offers a systematic approach to a seemingly un-systematic element: human behavior. Ultimately, the value of a sales methodology is 1) repeatability and 2) scalability. A great sales methodology will describe the “how,” “what,” and “why” of your sales process, from gathering intel on a client to analyzing their business needs. While similar to a sales process, a sales methodology differs in that it’s a disciplined set of principles and best practices that translate into salesperson actions, as opposed to only mapping out a series of steps that lead to sales success. A sales methodology is the process or framework utilized by your salespeople, enabling them to effectively begin and engage in each phase of the sales process.
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